At later stages in Evony you probably want to have a very low tax rate. You want to have as high a loyalty as possible in case you get attacked. Every time you are attacked your loyalty will go down. Being attacked reduces your loyalty and can cause riots in your city if your loyalty drops too low. You also want a high loyalty because you want to have a lot of idle population. A large idle population allows you to create a lot of troops quickly as the amount of troops you can create is based on your idle population. Remember gold becomes very easy to get later in the game so you don’t need to have as high of a tax rate. In fact I sometimes run cities with 0 tax rate at later stages of the game.
In Evony it is entirely possible to run a 100% tax rate. This means your population will constantly dwindle because your loyalty will be going down. As your loyalty goes down so does your population and eventually your town will revolt.
However you can use comforting to increase your loyalty or increase your population. Since you can perform comforting every 15 minutes you can maintain your population level/loyalty. However if you forget to use comforting or if you are going to be offline for awhile (maybe to go to work, school, your job, or just to take a break from Evony) then you stand a chance that you’ll log back in to find your army deserted you and your towns people are revolting.
So why would you want to run a 100% tax rate? This tax rate allows you to maximize the revenue you make from your towns people. The gold can help you hire high level heroes, buy resources, or research in the academy. Since things like “construction” or “archery” are key research items the sooner you can advance those skills the better. Some players like to run the risk and run a high tax level at first. These are players that can be online for 4 to 8 to 12 hours at a time. They can constantly use comforting every 15 minutes to raise their loyalty/population.
Just keep in mind if you try this method to be sure to reset your tax rate to 50% or 30% when you log off. Otherwise you may login to find you have very little if any loyalty and your townspeople will be trying to start a revolt against you. I had that happen and it isn’t pretty
Many people like to start their first city in Evony with a 50% tax rate. This allows them to have a decent population while producing some gold to help them fund their early research levels (and hire heroes.)
When you have a 50% tax rate you’ll run a 50% loyalty which means you can have 50% of your total population. This means you won’t have a lot of extra population. You’ll have to keep your cottages upgraded so you have some idle population when you build new structures. However it will provide a decent amount of income from taxation to hire heros and perform research in your Academy. You also won’t have to worry about your people revolting like you might if you try to run a 100% tax rate. Also since you aren’t building a big army at first you won’t need as much idle population as you might if you were later in the game.
This is why 50% tax rate is considered the best tax rate for starting in Evony.
If you are a part-time player in Evony because you work a job, go to school, or just have a life outside the game…
You will want to keep a lower tax rate so your citizens don’t revolt against you. You can probably go with a tax rate of 30% which will keep you at 70% loyalty and 70% of your total population.
You will also want to build more farms if you are absent a lot. You want to make sure your army doesn’t starve. If your army starves they will desert you. I’ve had it happen and it’s not any fun! It can take weeks to build your army back.
I play a lot so I don’t have a lot of farms and I buy lots of food, but that’s because I am on Evony almost every day.